What Is an Elevator Pitch and How Do You Write One?
But before you even think about writing an elevator pitch, you need to do one thing that will set you apart from the crowd, one thing that will make your elevator pitch shine. That one thing? Identify your target market — the audience that is going to hear this little speech of yours.
Once you have an elevator pitch you’re happy with, put the sticky note somewhere accessible like on your desk or in your wallet, look it over every day, and then start integrating it into your conversations!
How do you convey that feeling of perfect clarity that comes when you get that really incredible idea? While there’s no app for that (yet), there is an essential business tool that you can use to communicate your idea to the world—the elevator pitch.
Even the most well-crafted elevator speech -- a 30-60 self-introduction that explains who you are, what you do and why it matters to a potential business contact or employer -- can fall flat without a strong finish. Your closing should issue a strong call to action. It should also be fluid enough to adapt to a number of situations.
Write one or two sentences to conclude your thoughts and invite questions or requests to explore further. This is the part of the elevator pitch where you want to bring the listener in if they want to talk more about your work. If the pitch is written out, it’s a great place to offer a link to learn more about working together.
How to write an elevator pitch Invisu.me co-founder and CEO Donna Griffit has turned helping entrepreneurs tighten their pitch into something of a life’s calling. As a corporate storyteller and consultant, she has an almost magical ability to spin raw data into compelling stories that captivate audiences and drive results.
Before you can start writing a good elevator pitch, you really need to think about who, exactly, your customers are. Now I know this is a topic that’s a little played out.